Route Media team up with Cricket Wales North (CWN)


Cricket Wales are delighted to announce a two-year partnership with out of home media business Route which will see the Welsh based organisation, who have an office in Wrexham as well as Cardiff, appear on the front of the playing shirt for the Cricket Wales North (CWN) regional programme.

As a fast growing enterprise, Route lead the way in developing static and mobile products that reach target audiences using engaging and dynamic content across roadside LED screens, digital vans, bikes and walking billboards. Route’s partners range from national sport stadiums and international airports to local charities and independent organisations. They have also worked with the likes of Wrexham FC, Cardiff University, Watches of Wales, Cardiff Blues, Nathaniel Cars and Depot. Route’s expert brand experience creates memorable campaigns that captures attention and turns the heads of the public.

CWN represents part of the regional programme within the Welsh cricket pathway, covering the North East, Eyri and Mid Wales areas and plays an integral role, alongside clubs in the area, in developing the next generation of cricketers for both Glamorgan CCC and the wider recreational game.

Sales Director for Route, Dean Jones commented on the recent partnership by saying, “We are thrilled to be entering into a strong partnership with Cricket Wales and are committed to supporting the region in building on its initial success. We are delighted to be involved in a partnership that will bring huge benefits to the region and sport as a whole and look forward to our joint projects in the future.”

Cricket Wales Head Pathway Matt Thompson commented, “Route are all about creating bold, eye-catching, and exciting campaigns. We ourselves want to deliver innovative and memorable coaching and playing experiences within the pathway so it’s great to partner with Route as they posses many of the same values and aspirations that we do. We can’t thank them enough for their support of the CWN programme and we look forward to a positive relationship for many years to come.”   


Image: Route Media Sales Director Dean Jones being presented with a CWN shirt by Cricket Wales Head of Talent Pathway Matt Thompson to mark the company’s support of the region over the two years.

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