4th June 2025
| Laura Goode
Cricket Wales is thrilled to announce a new partnership with Her Game Too Cricket and Her Game Too Cymru, becoming only the second Cricket Board to join forces with the campaign. This collaboration comes at a particularly exciting moment for the development of Women and Girls’ cricket in Wales
At the same time Glamorgan has also signed a similar partnership which will focus on the professional level, enabling the next generation of female cricketers to actively pursue a full-time career in the game.
Nurtured by a range of programmes from Cricket Wales at recreational level, the Women’s & Girls’ game is going from strength to strength. This growth now means that clubs without a female offer in Wales are in the minority.
Following the establishment of this partnership, Her Game Too Cricket and Her Game Too Cymru will combine their efforts and resources to support this new approach to the Welsh game and the cricketing community in the country.
Cricket Wales' Head of Participation, Mark White said: “We at Cricket Wales are excited to partner with Her Game Too, an organisation that promotes hope and equality in sports. While we’ve seen valuable progress in opportunities for women and girls in cricket, we know there are still challenges to overcome. Together, we hope to support, encourage, and inspire female participation, working towards a future where girls and women are embraced and respected in the game. Seeing the positive impact Her Game Too has had across various sports fills us with optimism for this collaboration and the chance to connect with new audiences."
Roopa Vyas, Founder of Her Game Too Cymru, said: “We’re incredibly proud to expand our work into cricket through our partnership with Cricket Wales. This is a powerful step forward as we continue championing gender equality in sport - and we’re honoured to now represent both football and cricket fans across Wales.”
On the partnership with Cricket Wales and collaboration with Her Game Too Cymru, Paige Caunce, Head of Her Game Too Cricket, said:
“As we continue our work to advocate for a more inclusive future in cricket, we are delighted to announce that the campaign is partnering with Cricket Wales. This is a huge moment for the cricket branch of the campaign as, working alongside the team at Her Game Too Cymru, we begin to take our message into Wales and launch a dedicated approach to our work in the country. I’d like to express our gratitude to the team at Cricket Wales for their support and enthusiasm thus far in forming this partnership. We are excited by what the future of this partnership will bring.”
Are you passionate about women’s & girls’ cricket in Wales? Her Game Too are actively seeking volunteers across Wales to become Her Game Too Cricket Ambassadors and Advocates. In these roles, they will work with Cricket Wales, Glamorgan Cricket and within the local community, to help deliver the campaign’s objectives. For further details about this position, please email: [email protected]
Trends in Growth in Wales across senior and junior female cricket
Growing Club’s Juniors via National Programmes: In 2024 All Stars and Dynamos Girls’ sign-ups featured strongly at 28.7% (another record figure) as well as the highest ECB girls’ dynamos signups across the UK.
Girls’ Cricket – Sustaining and growing sections & teams:
- 32% of affiliated clubs now have a girls’ team/ section (increase from 6% in 2018).
- very successful large secondary school festival programme (nearly 3,000 girls engaged)
Women’s Cricket
- Women’s teams have grown again (sections from 7%-57% in 6 years’ time).
- There has been a similar increase in clubs with both a girls’ and women’s sections.
Diversity:
- There have been increases in the proportions of females and ethnically diverse club members involved in playing the game and running (committees).
- Senior membership has changed from 8-16% and juniors 6-11%.
- There has been a 31% increase in clubs with all junior sections plus girls/women’s sections, i.e. offering cricket for all sections of their communities.
- For clubs with both girls and women’s sections there has been a 36% increase.