LV SOS Kit Aid Ambassador Robert Croft hails support for grassroots cricket

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Junior players and coaches from Britton Ferry Steel and Ebbw Vale cricket clubs were invited to Glamorgan’s Twenty20 fixture at the SWALEC Stadium as the Welsh county hosted Worcestershire (Tuesday 23rd July) - to celebrate a new partnership, set up to support grassroots cricket.  

The two clubs are the first examples of a new scheme - developed jointly by Cricket Wales, Glamorgan Cricket and LV= SOS Kit Aid - to allow Welsh cricket players and supporters of all ages to donate unwanted cricket equipment to another developing club or team in Wales that needs it.  

Ebbw Vale CC will be donating kit to Britton Ferry Steel CC and junior members from both clubs  enjoyed a pre-match training session with Cricket Wales coaches as  well as getting tips from Glamorgan Cricket and LV=SOS Kit Aid Ambassador, Robert Croft on their visit to the SWALEC Stadium.   Speaking about the new partnership, Croft said: “It’s fantastic that Cricket Wales and LV= SOS Kit Aid are joining forces to support grassroots cricket. I’ve seen the difference unwanted kit makes to kids in less fortunate surroundings and it’s very inspiring to know that this partnership is 100% focused on meeting their need.”  

 Samantha Preece, Corporate Social Responsibility Manager, LV=SOS Kit Aid added: “Playing sport helps children learn vital life skills and yet many children are unable to participate in sports such as cricket and rugby as they do not have the right kit for it.   “By redistributing unwanted sports kit among children from disadvantaged backgrounds we can help them access sports that they might not have otherwise tried.


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