6th February 2015
| Mallory Gray
The
Cricket Wales mission statement and related
Outcomes were developed by its new
Board in 2012/13 and provides a clear framework against which priorities can be
identified and progress measured.
This
strategic plan ‘
Clearing the Boundaries’ builds on the above framework, and has
involved the voluntary area cricket networks (junior/senior leagues and
associations), and staff at all levels, contributing significantly to what can
be achieved between April 2015 and March 2019.
Cricket
Wales and its predecessor organisations have an outstanding track record of
success and despite a challenging external environment, those within the game
believe that significant further progress can be made in developing the growth,
quality and accessibility of cricket in Wales.
Together
we believe we can achieve our vision of ‘
Cricket thriving in the heart of
Welsh communities’
The full
document,
Clearing the Boundaries, can be downloaded from
cricketwales.org.uk/documents.aspx
Executive
Summary
1.
Clubs will continue to be the main focus, but a
wider
breadth of cricket will be embraced
2
The purpose and mission of Cricket Wales is ‘
to lead, inspire and
influence
the growth, quality and accessibility of cricket in Wales’
within
a sustainable financial framework.
3
Five Outcomes that relate to the growth, quality, accessibility and
financial
stability of cricket in Wales have been identified, together
with
measures that enable progress to be tracked.
4
In comparison to previous Plans, far greater focus will be given to
retaining
more young adults within cricket particularly those aged
15
to 24, a number of whom are currently dropping out of the
game.
Shorter Saturday league cricket, Midweek cricket, Sunday
cricket,
the Commercial Sector and Further/Higher Education all
have
a key role to play in helping to retain more players, and in
servicing
new potential growth markets.
5
The views of players and others involved in cricket will play a far
greater
role in informing decision-making (customer insight).
6
The Community Programme will be developed from October 2015
onwards.
Its measures of success will be broadened to better
reflect
its contribution to cricket, communities and education.
Physical
literacy will underpin our delivery model.
7
Equality will be a key theme. South Asian participation, outstanding
Women
and Girls role models, Community Programme delivery in
disadvantaged
areas, and new partnerships with Disability Sport
Wales
and the Welsh Language Commission will ensure greater
accessibility
to cricket and will drive Cricket Wales towards the
Intermediate
Level of the Equality Standard for Sport.
8
The structure of senior league cricket in Wales will be kept
under
review to ensure it is optimal in retaining young adults aged
15
to 24, in raising standards and in ensuring the long term financial
health
of our clubs.
9
The Wales age-groups and National Development Centres that
feed
Glamorgan Cricket and England will continue to be a priority
with
the detail of the Pathway being reviewed on an ongoing basis.
Regional
Junior Cricket will be challenged to further develop itself
both
on and off the field of play.
Cricket
Wales Vision and Strategic Plan – ‘Clearing the Boundaries’ (April 2015 to
March 2019)
10
A Facility Plan will be developed that will include the
development
of grounds, squares, nets and pavilions. Guiding
clubs
on working with Local Authorities who wish to transfer
assets
will continue to be a priority.
11
A Workforce Plan will be developed which identifies the number
of
coaches, officials, ground-staff and volunteers that are
required
in Wales, and the training they need. Staff
development
to support individuals in changing roles will be
enhanced.
12
The Safeguarding of Children and Vulnerable Adults will
continue
to be embedded within all of Welsh cricket. Cricket
Wales
will bid for NSPCC Level 3 status.
13
New affiliation packages for clubs, schools, leagues and
associations
will be developed for season 2015 onwards.
14
An individual Cricket Wales membership scheme in conjunction
with
Glamorgan Cricket will be explored.
15
A marketing plan will be developed aimed at increasing the
profile
of cricket in Wales, developing the Cricket Wales brand,
and
improving internal/external communications.
16
A commercial plan will be developed in partnership with
Glamorgan
Cricket, aimed at increasing commercial revenue
for
both organisations.
17
Continuing to join all aspects of Welsh cricket together will be an
important
objective. Junior/Senior Leagues, Junior Regions and
Officials/Groundsman’s
Associations all working together to
strengthen
cricket will be key. Cricket Wales staff will lead and
co-ordinate
this process.
18
A governance review of the Cricket Wales Board and
sub-structure
will be undertaken to ensure our administrative
system
supports plans and priorities for the future