Cricket Wales mission statement and related Outcomes
were developed by its new
Board in 2012/13 and provides a clear framework against which priorities can be
identified and progress measured.
strategic plan ‘Clearing the Boundaries’
builds on the above framework, and has
involved the voluntary area cricket networks (junior/senior leagues and
associations), and staff at all levels, contributing significantly to what can
be achieved between April 2015 and March 2019.
Wales and its predecessor organisations have an outstanding track record of
success and despite a challenging external environment, those within the game
believe that significant further progress can be made in developing the growth,
quality and accessibility of cricket in Wales.
we believe we can achieve our vision of ‘Cricket thriving in the heart of
document, Clearing the Boundaries
, can be downloaded from cricketwales.org.uk/documents.aspx
Clubs will continue to be the main focus, but a
breadth of cricket will be embraced
The purpose and mission of Cricket Wales is ‘to lead, inspire and
the growth, quality and accessibility of cricket in Wales
a sustainable financial framework.
Five Outcomes that relate to the growth, quality, accessibility and
stability of cricket in Wales have been identified, together
measures that enable progress to be tracked.
In comparison to previous Plans, far greater focus will be given to
more young adults within cricket particularly those aged
to 24, a number of whom are currently dropping out of the
Shorter Saturday league cricket, Midweek cricket, Sunday
the Commercial Sector and Further/Higher Education all
a key role to play in helping to retain more players, and in
new potential growth markets.
The views of players and others involved in cricket will play a far
role in informing decision-making (customer insight).
The Community Programme will be developed from October 2015
Its measures of success will be broadened to better
its contribution to cricket, communities and education.
literacy will underpin our delivery model.
Equality will be a key theme. South Asian participation, outstanding
and Girls role models, Community Programme delivery in
areas, and new partnerships with Disability Sport
and the Welsh Language Commission will ensure greater
to cricket and will drive Cricket Wales towards the
Level of the Equality Standard for Sport.
The structure of senior league cricket in Wales will be kept
review to ensure it is optimal in retaining young adults aged
to 24, in raising standards and in ensuring the long term financial
of our clubs.
The Wales age-groups and National Development Centres that
Glamorgan Cricket and England will continue to be a priority
the detail of the Pathway being reviewed on an ongoing basis.
Junior Cricket will be challenged to further develop itself
on and off the field of play.
Wales Vision and Strategic Plan – ‘Clearing the Boundaries’ (April 2015 to
A Facility Plan will be developed that will include the
of grounds, squares, nets and pavilions. Guiding
on working with Local Authorities who wish to transfer
will continue to be a priority.
A Workforce Plan will be developed which identifies the number
coaches, officials, ground-staff and volunteers that are
in Wales, and the training they need. Staff
to support individuals in changing roles will be
The Safeguarding of Children and Vulnerable Adults will
to be embedded within all of Welsh cricket. Cricket
will bid for NSPCC Level 3 status.
New affiliation packages for clubs, schools, leagues and
will be developed for season 2015 onwards.
An individual Cricket Wales membership scheme in conjunction
Glamorgan Cricket will be explored.
A marketing plan will be developed aimed at increasing the
of cricket in Wales, developing the Cricket Wales brand,
improving internal/external communications.
A commercial plan will be developed in partnership with
Cricket, aimed at increasing commercial revenue
Continuing to join all aspects of Welsh cricket together will be an
objective. Junior/Senior Leagues, Junior Regions and
Associations all working together to
cricket will be key. Cricket Wales staff will lead and
A governance review of the Cricket Wales Board and
will be undertaken to ensure our administrative
supports plans and priorities for the future