Ashes Urn marks launch of ASDA KWIK Cricket in Wales


Heather presented the winning class with a replica Ashes urn…one of the most famous symbols in sport and the driving force behind some of the greatest cricket matches of all time. Heather said ‘The children were really interested in the rivalry between England and Australia and loved the games afterwards. We want children to play sport competitively, but in the right spirit and we strongly believe that cricket is ideal for teaching young people respect.’

ASDA KWIK Cricket is a modified version of cricket designed to provide children with a fun introduction to the sport. ASDA is supporting the initiative to contribute towards the development of grassroots cricket and to promote healthy lifestyles among primary school children and local communities across England and Wales. 

Heather Knight is pictured with Rhiannon Silcox (ASDA Community Life Champion Brynmawr Store) and children from St. Mary’s RC Junior School, Brynmawr

Over 6000 school children aged 9 - 11 took part in ASDA KWIK Cricket in 2012, making one of the largest school sport competitions in Wales. Cricket Wales will once again be working with partners to coordinate festivals in all 22 local authorities in Wales leading to Welsh Finals the week commencing 1st July. 

Cricket Wales Development Manager, Gavin Hawkey said ‘Appropriate competition is an important thread within our plans to grow the game and we look forward to working with our partners to deliver another high quality ASDA KWIK Cricket experience for primary schools in Wales.’ . 

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