Cricket Wales partners with Ludimos to benefit boys and girls across talent pathway

Cricket Wales partners with Ludimos to benefit boys and girls across talent pathway

Cricket Wales is delighted to confirm a new partnership with cricket technology platform Ludimos, which will benefit boys and girls across the regional programme, the formative stage of the national talent pathway.

The AI-powered cricket performance and talent identification platform will combine ball tracking and coaching analytics with a full player management ecosystem for coaches, parents and players. Cricket Wales joins Sussex Cricket Foundation in utilising the technology, with Ludimos having been used by more than 19,000 players across 15 countries. Among the team clients are nine national cricket associations, including those in Scotland and the Netherlands, as well as Royal Challengers Bangalore of the Indian Premier League.

Under the partnership, Ludimos will go beyond performance tracking. As well as using its ball tracking and coaching analytics to track, measure and develop players throughout the pathway, the platform will serve as the programme’s complete player management system, simplifying day-to-day operations for coaches, parents and players alike.

The collaboration reflects a shared ambition to give talented young players in Wales the tools and support they need to reach their full potential, while giving coaches and administrators a single, data-driven system to co-ordinate and administer the programme.

Matt Thompson, Head of Talent Pathway at Cricket Wales, commented:

“We’ve always been committed to providing the best experience possible for our players within the regional programme, so that they can optimise their potential. Our collaboration with Ludimos re-affirms that commitment as we look to provide players with even better foundations from which they can develop. We’re excited at the potential the Ludimos platform has and we look forward to working closely with over the coming years.”

Gareth Lautenberg, Chief Revenue Officer at Ludimos, added:

“Partnering with Cricket `Wales to support over 700 players is exactly the kind of impact we set out to create. This isn’t just about data on a screen. It’s about giving coaches a clearer picture of every player’s development and giving parents and players a simpler, more connected experience of the pathway. We’re proud to be part of the infrastructure behind the next generation of Welsh cricket.”

The partnership will roll out across Cricket Wales’ regional programme over the coming months, with Ludimos providing ongoing support to coaches and pathway staff throughout the transition.